Marketing and Promoting: An Essential Ingredient to Success

Book Discussion and Chat Noir Restaurant in Rockville Centre


After ten years of editing and reporting for newspapers, I stumbled upon a company in 2004 that needed someone to fill in as a temporary public relations specialist for a school district. The job required writing articles, which was my “cup of tea.” It also required interviewing students and administrators at school related events for articles that would appear in the school newsletter and in local newspapers for that district. Other responsibilities included digital photography – which I absolutely enjoyed. It was fun and interesting to learn about students’ achievements and to give them the recognition they deserved.

Later, I worked at a well-known non-profit, the Ronald McDonald House of Long Island, which was a rewarding, productive experience which later led me to launch a public relations/marketing business, KLB Services.

The experience and skills gained in these jobs was invaluable, especially after completion of my book. I soon realized the importance of marketing and promotion. The most essential ingredient to the success of your book, and in raising awareness in your target audience is marketing – which includes presenting book talks at various venues to attract your audience.

Whale of a Tale Adventure Stories, a collaborative marketing effort of fellow author, Linda Maria Frank and myself, was born out of our passion to give readers a different spin on our book discussions, as well as updated information about our upcoming talks and events on Long Island. This endeavor was another tool in marketing and promoting our books.

Last, but not least, social media sites and networking events proved to be a great source of new contacts. All of that networking led to the creation of our local access television show, The Writer’s Dream, produced by Linda Maria Frank and featuring authors throughout Long Island. Interviewers for the show are Dina Santorelli, Linda and me. You can find The Writer’s Dream on Facebook.

It’s true that all of the above mentioned is a lot of work…but anything worthwhile and successful means spending time and effort. The best part? The rewards are many!


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